Wish it was mintier

Overall, I liked it. I have used natural toothpastes before and found this comparable to them; however, it loses a star because of the baking soda/salty flavour. The mint essential oil could have been majorly increased as it is a very mild flavour and is almost completely masked by the baking soda. I think I could get used to it though after continued use and I truly enjoy that the ingredients are natural. I also like that this has fluoride in it which most natural products don't have.
I got this free to test.

Leaves teeth feeling good

I was pleasantly surprised by the taste and texture since I had tried a toothpaste from this brand in the past and hadn't liked it.

I found this one had a good fresh taste, not a taste of baking soda. It left my teeth feeling clean and shiny, however I did not notice that they were whiter after 3 days as advertised. I took photos to compare and it is not noticeable.

I would continue using this type however.

Taste good

It taste good but i do a trust fluoride toothpaste. I prefered the charcoal toothpaste of Arm & hammer.

Three things i discovered from using A&H EW&SFT

Imagine trying to remember the name of this toothpaste if you send your husband to pick it up - HAHA
Better take a photo of this as here are the three things I discovered about this toothpaste after trying it for a week
1. Its light on mint flavour not super strong which is a great for kids that don't like super minty strong and you want them to have strong enamel on their teeth. Speaking from someone that had to pay for $5k of dental work on their child because we didn't use fluoride earlier.
2. It does not create a lot of foam in your mouth like you're trying to contain elephant toothpaste in your mouth thus less mess from once again the kids. I don't need a foamy residue of toothpaste around my sink everyday. It seems to work well without the foam
3. and my coffee and tea drinking teeth are noticeably whiter which was a pleasant surprise as I have been using a whiting toothpaste for a long time from a competitive brand and this A&M one reduced the yellowy around the gum line and between the teeth.
Will certainly buy again and if you have kids, it is worth a try as it is more functional than the fruity stuff they market for kids

Strong baking soda taste

This toothpaste worked well. My teeth felt clean and my breath felt fresh. However I didn't like the baking soda flavor in the toothpaste.

RESULTS AFTER FIRST USE

I used NEW Arm and Hammer toothpaste and loved the product. Just after first use you can clearly see the difference. I am thankful to Chickadvisor and Arm and Hammer for sending me this product for review for no cost at all. I love the fact that this product is paraben free and contains 100% natural baking soda. LOve it! (already)

ARM & HAMMER Essentials Whiten & Strengthen Fluor

I received this product for free for my honest opinion from ChickAdvisor. The ARM & HAMMER Essentials Whiten & Strengthen Fluoride Toothpaste does have a strong flavour of baking soda and a slight flavour of mint. When brushing teeth I found it to foam nicely while brushing. My teeth might be a little whiter since using this toothpaste. I like the presentation of colour of the tube and easy to use as it stands on cap end and easy to squeeze toothpaste on your toothbrush. #gotitfree #ArmandHammerEssentials

Great product ( unfortunately not for me)

I’ve been using this toothpaste for about a week .. it is a great product. It leaves me with a fresh feeling and clean teeth. The taste is ok and I would say more on the mild side not a strong mint. Now here is the odd part of why this product doesn’t work for me unfortunately.. after a few days I noticed the inside of my mouth with starting to strip/peel off .. my dentist told me that certain types of whiting or other ingredients are to harsh for the inside of people’s mouths to use on a regular basis.. I will try to see if maybe once a week brushing with this type of paste would work for me.. daily was not a option. I would recommend this product, this might be a great product for someone else.

Product works great

After using this product I found my teeth visibly whiter. It’s great that’s it’s a more natural toothpaste the only down fall was the taste for me. I did not enjoy the mint flavour.

Works Great, Tastes Meh

I was able to try the ARM & HAMMER™ Essentials Whiten & Strengthen Fluoride Toothpaste in exchange for my honest review #gotitfree.

I normally use a baking soda toothpaste so I'm used to the gritty texture some people don't like. If you're one of those people you may actually like this because it wasn't as "strong" or gritty. I kind of missed that with this one, it was very subtle but still felt like it was cleaning very well. My teeth were very smooth afterwards and even after waking up. I don't know that I could tell the difference in colour of my teeth, I only had a few days to try it, the taste was also not my favourite. I do like that it has natural ingredients, god knows what's in others. All in all I'll be happy to use up the sample but I'm not sure I would buy this particular flavour in the future.