Nice Toothpaste

I tried this toothpaste out as I got it for free and I can honestly say I don't really like the taste of it. I tastes strongly like baking soda but it does make your teeth a bit whiter after 3 days so that is a plus.

Charcoal toothpaste

Tried this toothpaste thanks to Cickadvisor and arm and hammer. I loved the flavour. I wish there were more charcoal.

effective, but painful

So, it did what it was supposed to do; it cleaned my teeth effectively and refreshed my whole mouth. But it also hurt like heck. I don't normally have sensitive teeth, and I currently have two other types of toothpaste in my home... never an issue until I tried this stuff. However, my husband doesn't seem to mind it.

Does not work

I don't see any differences after using it for over a week. Teeth are not two shades whiter as it says. I am not too sure if I would buy this item again.

Minty fresh

I enjoy this product. I actually love all Arm and Hammer products.this tooth paste was fresh and my teeth do look like a shade whiter.