I am very picky about toothpaste. I prefer a toothpaste over a gel and find that some have very obtrusive flavours that make me feel sick after brushing. Arm & Hammer is nothing like that. I find that my teeth feel clean and my breath is fresh without that awful aftertaste that other tooth pastes leave. I've also found that despite my love for wine and coffee, with the use of this toothpaste, my teeth are staying quite bright!

This is the only toothpaste I purchase, it whitens and freshens breath and works for me without irritating my gums. This product is cheap and effective i love it.

I like that this product uses baking soda as an ingredient.

My Teeth are whiter! Seen difference within a week! Teeth feel clener & Breat smells great!

Great toothpaste that helps keep your teeth white and your mouth feeling fresh. Only whitening toothpaste I find that works!

I love this product, every time i use it, i get this fresh clean feeling, which lasts for a long time. I have seen the difference as well in terms of whitening, i used to smoke and have now stopped, since then my teeth have definetely started to look whiter.

clean teeth at a fraction of the price ;)

This is the best toothpaste I have ever used !!!! It left my teeth not only whiter but my breath fresher and had a long lasting clean feeling. I would defiantly recommend people who are serious about mouth health give this toothpaste a try. Love it !

I originally bought this because it was on sale. I'm so glad that I did!
It is now my favorite toothpaste!