I bought this toothpaste because I have sensitive teeth and baking soda is known to be an effective natural whitener for your teeth.

The first thing I noticed is that the product really has the taste of baking soda, it's not really hidden by the dded mint flavour. I absolutely despise that flavour (and the accompanying strange texture, although that part isn't nearly as much of a problem for me). I am able to get beyond that though simply because so far, this product seems to be working. My sensitivity, although not completely handled seems to be reduced and my teeth look and feel clean and white.

If you can get beyond the kind of icky taste and texture and want a product that is a little more natural than some of the other choices out there, I recommend giving this a try!

This toothpaste is very affordable and has some nice features. I find it does a nice job of whitening and an okay job of protecting against sensitivity. After switching from a different sensitivity toothpaste becasue it wasn't whitening, I feel like this one is a bit better because it does the whitening really well and only sacrifices a bit of the sensitivity. I am not a fan of the texture or taste of this toothpaste. It is not unpleasant but just quite bland.

My favourite sensitive toothpaste out there so far!! I never liked other brands but gave Arm & Hammer a chance and have continued to buy it since then. It whitens, cleans, protects and more. It definitely has that baking soda taste but it bad and overall tastes better than Sensodyne

This toothpaste is great. My mouth has never felt so clean after brushing my teeth before. I think it's because of the baking soda that sets this toothpaste apart from others.

Was a bit hard to get use to the taste but was very pleased with the results. I actually seen my teeth get whiter over a period of a week. Was impressed.

I purchased this toothpaste the other day and used it for the first time today. I really love the taste, it's more of a fresh mint then a gross sweet mint. The thing I really like about it is that it makes my teeth and mouth feel SUPER clean and fresh ! I can't comment on how well it whitens yet because I haven't used it long enough to know but anything with baking soda generally works well for me so I have high hopes :)

like the whitening but love the sensitivity relief it provides
great product!

i thought this toothpaste worked pretty well, doesent give my teeth pain after brushing because they are sensitive and not a bad taste after brushing. i would repurchase

I bought this because I love Arm & Hammer toothpaste and my teeth are a bit sensitive. I don't know what it is about this one, but it has some kind of weird aftertaste that I don't like. I'd go back to the Complete Care toothpaste by Arm & Hammer - it's my go to because it's fresh, minty, lasts a while, and keeps my teeth feeling super clean and fresh and white.

This is by far my favourite tooth paste. It whitens, protects, and leaves my breath minty! It also wont break the bank to buy it but seems to whiten just as good as the more expensive brands.
I can drink ice water again too without the pain!