I am after receiving a few of these as samples and I'm not a big fan at all, I don't like the almost gritty feeling of the paste and I'm also not fond of the after taste. I could only use it for a few days and than I had to stop.

I received a sample to try, I loved the idea of the toothpaste. I personally disliked the taste and couldn't finish brushing my teeth for my normal length of time. It left a taste in my mouth after as well. If they could improve the taste I may try it again.

I absolutely love toothpaste arm and Hammer it goes on my teeth good I like the taste it keeps my mouth feeling fresh every single day and night and in the morning I can wake up knowing that I can do it all over again

This toothpaste is just not for me. It works good. It gives you fresh breath (tho not as much as advertised) and the price wasn't bad. My problem is sensitive teeth. I'm sure it works great for people without sensitive teeth.

I couldn't be bothered with all the whitening teeth products but I wanted my teeth to be white.

I got this product with keeping in mind the olden days. This product is productive. It works and doesn't taste nasty. This product is much closer to being natural the Colgate.

The tube is bigger and it's cheaper.

I first tried this flavour and found that it had a funny taste, I then tried the other "newest" flavour and loved it. Both flavours left my teeth feeling very clean and fresh though!

This toothpaste works great just not a huge fan of the taste. Once this is corrected the product would be much easier to use. However it is effective and does the job well.

Watch for sales often larger size cheaper, taste is good outcome leaves you with clean teeth and fresh breath. Some people think the baking soda maybe hard on teeth over long term but I have no bases to claim such. Best if you make sure to floss reg.

Although I have not necessarily noticed the whitening or enamel strengthening, my teeth have never felt cleaner! I have tried Arm & Hammer toothpaste before, and have always steered clear because of the terrible taste.

This one however, leaves my mouth feeling fresh and my teeth feeling like they have genuinely been cleaned and freed of all residue. They almost feel as good as they do after a trip to the hygienist!

It didn't really like the texture and the taste. But it did its job for cleaning my mouth :P