All I can say, it that it was average. There was nothing great about this product, but it did do the job of cleaning my teeth.

On the first few days, I really enjoyed how fresh it made my mouth feel, my teeth felt squeaky clean. On day 4 I could actually see that my teeth looked whiter, so I do believe it works!

I've been using this toothpaste for two weeks and and have noticed my smile is brighter. There was no difference at 5 days as advertised though, but I can see how this product would keep your smile brighter with continuous use. I am not a fan of the taste, but I really like that it doesn't make my teeth feel sensitive like other whitening products.

Love LOVE this Toothpaste!!!! My teeth, gums and mouth feel clean and refreshed after every use. The bonus about this product is that it helps with your sensitive teeth. Since I have had children my teeth have bothered me. I can honestly say ....I can eat all my favourites again. YEahh!! Give this a try you will not regret it. Thank you Chick-Advisor for letting me test this product.

I've been using this toothpaste for the past two weeks and I've been generally pleased with it. I can't support it's claim of 'whiter teeth in 5 days' but I have noticed a difference (not particularly significant though) after two weeks. I do like the taste though and my mouth feels super fresh after. Also, I have fairly sensitive teeth and I get slightly nervous to try a lot of whitening products because they aggravate it, but this toothpaste was mild enough for me despite the whitening agents.

I received a free tube of this toothpaste to sample over a 2 week period. Noticed whiter teeth immediately, fresher mouth longer. Concerned about the warning on the tube about not using it for more than 8 weeks at a time without doctor supervision.

I received this product as part of the Product Review Club. After 2 weeks of use, I haven't noticed a big difference in whiteness of my teeth. However, they feel clean and smooth after brushing, but like with every toothpaste I guess. The flavor is not the greatest but not terrible either. Overall, I found this toothpaste very average.

it works fairly well dosent taste good and dosent really whiten that well i think ill stay with crest

I received this to test as part of the review club. I think it's working - I've been using it for 2 weeks and I can see a bit of a difference in terms of whiteness of my teeth. I'm interested to see if my teeth get even whiter as I use up the rest of the tube, and based on what I'm seeing so far, I will buy this after I run out of this tube. I actually like the taste of this toothpaste too - a bit different, but it tastes 'effective', if you know what I mean. All in all, I'd definitely consider making this my regular brand.

I got this tooth paste as a test and review product. I had never tried a baking soda tooth paste product before, and probably never will again. I found the taste to be so overpowering that even if this was the most fabulous tooth paste ever, I don't think I could use it. I didn't find it's other qualities to be spectacular either.