Well it does the job but I didn't really like the taste or texture.

There is nothing wrong with this toothpaste, it just tastes too strongly of baking soda for my liking.

i liked the fact it has a nice taste and texture

Could definitely felt the difference after using this prouduct

ARM & HAMMER TRULY RADIANT TOOTHPASTE;

I did like this toothpaste!
Arm & Hammer is a more natural toothpaste of all the mainstream ones out there.

I like that its key ingredient is baking soda, which is a natural teeth cleaner and mouth wash when combined with warm water.

I did see a difference in my teeth, not as much as crest white strips for example, but I did notice a whiter smile.

I did notice teeth cleaned.

I did not like the taste though...that can be improved.

Does a nice job at making our teeth clean and white. Leaving a fresh feel in your mouth

Left my teeth looking whiter! Just not a fan of the taste.

I got this as a sample and I tried using it and I couldn't bear the taste of it. But I kept trying to get over the taste, and it does leave a nice fresh taste in your mouth. So if you don't like the taste, give it a second shot, maybe you'll get used to it!

It works well but I didn't like the taste

After using the Crest and Colgate whitening toothpastes for the last few months I've been using this one for about 4 days now - I quite like it! My boyfriend loves it and says it makes his teeth feel cleaner and I know what he means. This was on sale too - bonus! I'll totally buy it again.