I bought this toothpaste 3 days ago and my teeth feel much cleaner and look brighter ! I really like it !

I got this product in The review club, and loved it! I felt it was effective without having that nasty whiting smell that other whitening toothpastes have. Will definitely but this again.

I have always trusted Arm and Hammer for other products. i have not been disappointed yet!

Great taste - light and refreshing that lasts, teeth appeared to be slightly whiter. Delivered on promise. Would consider switching to this brand.

Definitely made my mouth felt cleaner, the taste was different but easy to get used to.

I find it works well for the price, but something has got to give and this toothpaste falls short on taste and freshness.
It's good if you only care about whitening and you aren't looking for the drastic results of a gel whitener, but if you want a good all around toothpaste, this isn't quite it.

Found it a bit gritty at first..But in the end loved it..Our teeth felt clean much longer then our other tooth paste...we will be buying this again for sure...thanks...

Love how fresh and clean your mouth feels after.

great taste, works really well, really effective

I've been using this toothpaste for the past two weeks and I've been generally pleased with it. I can't support it's claim of 'whiter teeth in 5 days' but I have noticed a difference (not particularly significant though) after two weeks. I do like the taste though and my mouth feels super fresh after. Also, I have fairly sensitive teeth and I get slightly nervous to try a lot of whitening products because they aggravate it, but this toothpaste was mild enough for me despite the whitening agents.