Super clean

I really really loved how clean my teeth felt after using this toothpaste. Because of the baking soda component the taste took some getting used to. I will make this my toothpaste of choice from now on.

Got it for free

I got it for free and loved it !! I was a little worried about the charcoal but after trying it I rather enjoyed it .. I use the charcoal for bed time and the minty fresh for the day time ... I did notice a brighter whiter smile. I am most of all impressed with the ingredients this does NOT have, free from artificial dyes and sweeteners, preservatives, parabens and SLS. Made with 100% natural Baking Soda. A must have