This stuff works AMAZING when you're blonde highlights or full head blonde tends to go brassy. if you leave it o for 3-4 mins it tones your hair to this beautiful ash blonde colour. i will always use this product when I have highlights!

I tried this for my blonde hair. It was recommended as a "toner" because of the blue color. I didn't find it any different from any other conditioner really.

This stuff is amazing I will use it all the time now feels just as good as any saloon brand

I was hesitant to spend the money on the product at first, but getting regular highlights was the decision maker. Every time I use it (only once a week) I get asked if I just got my colour done. It is really effective at taking the brassiness out of the blond and really brightens up my highlights so they look new. The price becomes more manageable being that it is used only once a week, so one bottle should last most of the year.

I've been using the Blue Malva Conditioner (+ Shampoo) for several months and really like it. The scent is really nice and the product uses plant based ingredients. My hair is soft and manageable afterwards and the best part is it keeps my color from getting brassy. The Blue Malva line is great for those with color treated hair but also helps old ladies keep their white hair its - er, whitest. I've definitely noticed that my color has stayed truer longer and I've tried a lot of conditioners for color treated hair. Though my roots grow too fast, my color lasts so it's worth it. The only draw back is the price. In salons the small conditioner is $29 canadian. It's definitely a better deal on Amazon.