Good for bottle blondes

I used to use this shampoo when I had blonde hair to tone down the brassiness. With regular use, it was incredibly effective and keeping my blonde bright. Pleasant scent.

As part of my blonde hair care routine this shampoo is a must! It cleans my hair very effectively and helps prevent my hair from becoming brassy. I love that it comes in litre sizes as I prefer to buy in litres to save on packaging. Aveda never disappoints with its products!

I started using this after going blond to keep my hair from going brassy and I'm really happy with it. I notice a big difference and it doesn't leave my hair feeling weighted or gross from left over product.

I regularly have dyed blonde hair that likes to go brassy. I try buying this shampoo when I can splurge a little (because it is quite expensive I find). You get a nice big bottle that lasts a while, smells great and really lightens up the brassy blonde to a natural blonde.

Love this product. It makes my hair feel so luxurious. It is one of the best shampoos I have ever used.

Amazing product!!!Makes my blond hair really shiny and bright! LOVE this product!

Love the smell, love the lather and love the toning it does to my ultra light blonde hair. My hair color looks just as amazing a month after I had it colored. i use this once a week, along with my regular shampoo and my hair does not have that brassiness that you see with some blonde colors.

So a lot of people use this shampoo to combat brassy tones in blond shades etc. But I recently purchased this because I changed my hair to a dark blue with vibrant peekaboo and the epic amount of chlorine in my city water was making it go greenish (yuk!). After reading tons of reviews and knowing Avedas reputation I decided to try it. First, it smells so nice and natural. Ito also has a strong blue/violent tone that lathers up and doesn't stain your shower or tub. I don't think I have ever had a colour protectant shampoo that deep cleans my oily roots as much as this one. It felt so onto squeaky clean after I rinsed without drying my scalp or hair out. My hair feels so soft and the green tones are definitely improving until I re-dye it. It's a pricey product but you're paying for natural, high grade ingredients for the best treatment. Plus if you order online you get a bunch of samples. Also love how much the company tends to being eco and animal friendly. Very happy..

this is the best product ever I miss having blonde hair its a must have for those who hate the brass tone.

It's a high end salon product. It cost me $40 for the 1L bottle. I use it once a week as directed by the hair stylist for my colour treated hair. It's a good idea to downsize the product into smaller manageable bottles because the bottle is HUGE. Less waste/mess that way and helpful if you can use a mini pump. The shampoo has a purple-blue colour to it. I don't mind the earthy smell of it either. It help keeps my colour!