If you are a blonde YOU MUST USE THIS SHAMPOO.

Fantastic for avoiding the brassy look that comes with being blonde.

A must have. $30 for a 1 L bottle that lasts up to 1 year.

Not so much of a shampoo little bubbles and I felt like my hair was dry no wont buy this again

Amazing that all I can say makes your hair extremly soft and manageable

I love this product. It made my over treated hair feel like new again!

This shampoo is pretty amazing if you have blonde hair and want to keep it from going brassy. It really does work and it uses botanicals not chemicals. The smell of it is a little strange (like a field of weeds; no nice perfume here)and it's a dark blue colour. It keeps out those awful orange tones that most of us don't want. It does tend to build up though so I alternate it with a regular shampoo a bit. It's expensive too but worth it.

I agree with littlebopeep. This stuff is really good. I still use this as well as L'Oreal professional. I like to swap between the two so I don't get build up. Nice smell!

I have color treated hair and in between colorings, my hair often turns brassy and orange. My stylist recommended the Blue Malva line from Aveda and I find it works really well. My hair hasn't turned brassy yet (been using it for about 3 weeks) and it is softer and lighter. It's also shinier/sparklier, which was a nice surprise. My highlights look like sparkly little gold pieces. I like the soft smell and the fact that it is plant based.