Technically this is classed as a men's product, and sometimes they give me a weird look when I purchase it, but i suppose the marketing is meant to make the men feel comfortable and I don't really care. I've tried a lot of things to try and give my hair some body that doesn't get greasy or flatten quickly. A jar is a bit pricey but I find they last about 5-6 months, and all i have to do is fluff up my hair and it's good for a little while longer. Initially the smell was a bit off putting, but now I don't notice it at all.