Very fresh, organic & good for your scalp. I buy it as a treat now and then.

I am not blown away by this shampoo. I had pretty high expectations given that it is such a cult favourite and I have to say that I feel it is pretty mediocre. Aveda advertises it as being "good for all hair types" which should have been my clue that it wouldn't be anything special. I have curly hair that tends to be more on the wavy side when it gets long (as it is right now). I have been using this for more than a month and I have had pretty average results. I'm not saying it is a bad shampoo, it is just nothing spectacular.

It does the job of cleaning my hair, detangling it and making it soft and shiny. It does not do anything that great it terms of volume or frizz and as my mother pointed out, my hair was pretty shiny and soft to begin with. As many other reviewers have mentioned I did enjoy the invigorating sensation of the mint on my scalp, especially when you rinse the shampoo out. It feels tingly, clean and refreshing. Plus the scent is amazing, though it doesn't stick in your hair after you leave the shower. Also, it's a small bottle and I would have thought you would only need a small amount to create a decent lather but the opposite is true. I feel like I use a large chunk of the bottle every time which makes it really not seem like a good value for the price.

Overall I will probably not repurchase this, nor would I recommend it to a friend but again it's not because I didn't like it, I just wasn't "wow-ed" by it.

The best thing about this shampoo is the smell. It is very soothing and refreshing especially in the morning.
In terms of effectiveness, it is not the best shampoo made by Aveda but it is a good basic shampoo for all hair types. I have very thin straight hair and I found that after a while of use it dried my hair out quite a bit eventho I only wash every two days or sometimes three days.
I recommend it as a good everyday shampoo for people with regular hair but if you want something for a certain type of hair or are looking for a specific result try some of the other Aveda shampoos.