This is one of the ONLY creams that will not break my daughter out in a rash. I would recommend this to anyone with a child with even the slightest of sensitive skin.

this is the only cream i use on my girls as they have sensative skin , it gives them relief when itchy and even just to use daily to give their skin moisture, its smells great and not overpowering,

This lotion is the only thing that actually works on my sons skin... He has severly dry skin/eczema, and this one doesn't burn him... I don't care if it costed $50. It gives my 9 month old relief so I'd keep buying it!! =)

This is the only lotion I use on my children. The price is a little high but there are always coupons available for this product. My children have sensitive skin and I found all other products gave them eczema. This was the only products that prevented the eczema.

I trust and love all aveeno products. My kids have sensitive skin and aveeno is one of the only products they can use

This was the only cream that helps my newborns skin. we still use it 15 months later and even I use it sometimes

I don't have a baby, but I use this for myself. I have extra sensitive skin, and I found many of the lotions for adults irritating. Then my friend recommended using baby products. I tried both Johnson and Aveeno and love both! I find Aveeno to have better smell though.

Before I had my baby, I received and stocked up on several different kinds of lotions. But my baby's skin was sensitive and I couldn't use any of them (not even Burt's Bees!). Our pediatrician recommended that we get either this lotion or the aquaphor. I like this one so much better than the aquaphor, which is greasy and very similar to diaper rash ointment. (The aquaphor stuff can be used like diaper rash ointment, but I don't think its versatility merits getting your hands and your baby all greasy.) I love this lotion. I'm usually able to get it on sale and/or at the local grocery store, and it's so gentle and effective on our baby. She's been getting bad rug burns since she's been crawling, but I put this on her every night after her bath and before I put her to bed. Her burns look so much better (sometimes completely healed) by morning, and she doesn't even really act like they bother her. Also, our neighbor has a baby who has awful eczema, and she uses and loves this lotion too! So if you're looking for a shower gift or looking to stock up on baby lotion, I would highly recommend this.

I think everyone in your family should use this item, not just baby! I am currently pregnant and about halfway through my pregnancy started to develop eczema on my face. My doctor recommended that I try a baby lotion made for eczema. I just happened to pick this one up at a local grocery store and I'm so glad that I did. It absorbs quickly and completely, even on my face. It soothes the itchy skin and reduces the redness caused by the eczema. It worked so well on my face I've started using it as a regular body lotion. It helps with itchy stretchmarks too!

So- it's made for babies. However, I know for sure that Aveeno had made this product in their regular line of moisturizers. I had used it before and it worked wonderfully for my skin. I have a moderate case of eczema, and before Aveeno supposedly moved this product to their baby line, I used this constantly and it eased my eczema to the point where it was non-existent- it worked better than any prescribed medication I received! Nothing else worked like this did for my skin. It says this moisturizer is fragrance-free, but it has a very nice scent that reminds me of oatmeal. This is my absolute favorite moisturizer.