Drug Store Seeum

Don’t get me wrong, I do like this serum but would I buy it again? Probably not. It’s silky smooth to put on and works well under makeup. Some days I even use it as my face moisturizer and leave it at that but it’s nothing fabulous to me. I want to see a glow when I use serum and this just lands a little flat for me.

Not a bad product

I really liked the fact that it uses natural ingredients and that it was unscented/undyed. I used as instructed but I found that it caused some eye irritation afterwards, like when your eyes burn while you're very tired. I didn't find my skin looked any different from when I started using the serum. I was excited to try this as I love Aveeno products.

Not for me

I received this product for free and it is not good for me. I have been using it in the morning and at night. It is not helping with the dark circles and bags under and around my eyes. That was the reason I wanted to try this product. I have also noticed that it has caused some white dots under my eyes that I never had before.

Simple serum

This lightweight serum absorbs quickly, making it perfect for use under makeup. I haven't experienced any pilling, which can sometimes happen with other skin products. 


For my dry skin, it's not moisturizing enough to skip applying an additional layer of moisturizer on top, but this is quite normal for serums. The size of this serum is a bit smaller than I'd prefer, but I appreciate the nicely packaged pump bottle, as it adds to the product's hygiene and effectiveness. 


Overall, I've noticed more immediate and effective results with the eye cream from the same line.

Not good or bad

Product has a nice texture, but not so good as the eye gel. It’s very nice though to apply before makeup and fps. I’m not sure about the effectiveness, didn’t see much difference, especially compared to the eye gel, that I liked more. The ingredientes are fine and I had no allergy reaction.

Made me breakout!

I was the most excited to try this serum out as a retinol girly. I used this a couple nights in a row and it caused my face to severely breakout, once it cleared up I decided to try it again just in case it was a coincidence and it happened again :( made me sad. Because of this, I can’t speak to any of the anti-aging benefits. I wasn’t able to fully experience the ingredients. Going forward I will still try and buy aveeno products because I’ve been using them for so long.

Decent but not my favorite

This wasn't my favorite item to use. It had felt like there wasn't any coverage on my face and felt like I didn't even put anything on my face. Not sure that I would buy this.

Good serum for added hydration

I am in my late 40s, and this age you need to be using products that contain Retinol in order to see any improvements of fine lines. I will say that as a person with sensitive skin, I did find it very soothing and did not cause any redness or aggrevation. I'd you're new to serum, have sensitive skin, and want to add a serum to your routine at a decent price, then I would recommend it. But if you're looking to help reduce new or existing fine lines, this will not prove effective long-term.

Left skin soft

I found the face serum left my skin feeling soft but didn't help with the fine lines like the eye serum did. I unfortunately prefer my tried and true brand.

Easy application but not cruelty free

Easy application, like the texture, and scent free which I love. But I would not buy based on the fact that Aveeno is not cruelty free! Which every brand should be by now.