I have been wanting to try Aveeno moisturizing lotion for some time, because it has an excellent reputation, and I was not disappointed. It is a rich lotion, absorbs well, and it leaves my skin feeling very soft and smooth, not sticky or greasy whatsoever. It is completely unscented, which I like (although I don't mind a lightly scented moisturizer either).
Although the price is normally somewhat higher than some other brands you can get at Shopper's DM, I bought it on sale - and I think it goes on sale fairly regularly. But even at regular price I wouldn't be disappointed, because you don't need to use much to get the full effect. This is a great, no-nonsense moisturizer, that I think will become my new staple.

My entire family uses this cream. I use it on my 5 yr old for dry skin. He loves it. Dries quickly.

I use this on myself and my children as we all have dry and sometimes itchy skin. It goes on nicely, is not greasy and absorbs well. It works well and is fairly inexpensive. It has no fragrance but a nice smell to it if that makes any sense. I highly recommend this :)

Avenno Daily Moisturizing lotion is by far the best lotion I have ever used. I just love how the lotion is so creamy and silky all in one. Then it will turn around and make your skin so so so soft. I feel like I have baby skin I just love this. Another plus is that it is Dermatologist recommended which is a good thing because you know that it is good for your skin. The price is just right it isn't to expensive but it isn't too cheap where you will wonder on the quality. I have also always been able to find great coupons for Avenno too which has always been really nice. It is even easy and safe enough too use on your kids and that is good. Another thing is it contains natural oatmeal blended with rich emollients. Within 24 hours you will be able to feel how soft your skin is and that is great that is works so fast. Also one thing it is great for rough feet and hands so when winter comes it is a great thing to own.

Aveeno Daily Moisurizing lotion is amazing product for winter itch especially for sensitive skin.I have oily/combination skin which becomes dry in winter ,especially around my eyes.Eye lids become red ,itchy,swelled.I tried several products including cortisone creams but aveeno turned out best.
Its non greasy super absorable and best thing is price ,very cheap ,easily available.
You dont need to apply any other moisturizer over it before applying make up.so its 2 in 1 deal..relief from dryness and good as a make up base too.

I love this lotion! I moisturize every morning when I get out of the shower and find my self going through tons of lotion, constantly re-applying and still feeling dry. With Aveeno you notice the difference right away and still feel moisturized well into your day! I also love that its unscented so I can wear any perfume I want and it wont be competing with my lotion...

This lotion is one of the best out there! My daughter has eczema and it works wonders on her skin, especially during these dry winter months here in Canada!

I have been using Aveeno Body Lotion for over one month now. It observed onto your skin really quickly unlike the other body lotion where you have to wait until it is all observed and Aveeno products definitely makes your skin much smoother. I also love Aveeno lotion being not too thick or heavy compared to other body lotions. So, for those ones who are looking for an amazing body lotion to survive through this blizzard winter, Aveeno body lotion is the one for ya!

I use a ton of moisturizers and Aveeno is one of the best. It simply does what it's supposed to do - namely, giving long-lasting moisture to the skin without making it look/feel greasy. The price is a bit on the high side for a moisturizer, but a small quantity seems to get a longer way compared to some of the cheaper brands. I also like that there are no artifical perfumes in this one, so i can use it and then spray on my favorite perfume without getting the fragrances mixed.

For quite a while, I stayed away from Aveeno products mainly because $10 for a bottle of lotion seemed outrageous to me. Last winter, my whole entire body was just completely dry and for the life of me, I could not find something that would make it better. After witnessing my struggle and frustration (it really is quite annoying to feel like moving your arm will chap your skin!), my mother in law gave me a bottle of the Aveeno moisturizer. I was completely amazed at how quickly my skin began to heal. The thickness of the lotion makes it to where you don't even need to apply it more than once a day, which means that "small" $10 bottle will last you quite some time. My husband and I both used it for almost a year and just now ran out. It is definitely worth it to spend a few more bucks on something that works and will last you a whole lot longer!