This is definitely my go-to lotion. I can always count on good hydration, a very mild scent, and long lasting effectiveness.

I USED TO HAVE A FAVORITE MOISTURIZER THAT I USED FOR 30 YEARS BEFORE IT WAS DISCONTINUED. AFTER A FUTILE SEARCH FOR THE DISCONTINUED PRODUCT I BEGAN SAMPLING OTHER PRODUCTS TO HELP MY DRY, SENSITIVE SKIN. THANK GOODNESS I FOUND AVEENO! IT IS THE GREATEST! NO MORE WINTER ITCH, FROM DRYING SKIN.....THANK YOU AVEENO!

love how it makes my skin feel moisturized,but not sticky or slimy.smells nice.

I usually use Vaseline but I just started using Aveeno and love it. I sometimes get Eczema in the winter and this has helped get rid of it. It's a little pricey but if you can get it on sale definitely a good product.

I absolutely love Aveeno products! I didnt know about until recently but since I've started using the Aveeno Active Naturals Daily Moisturizing Lotion, my skin feels so smooth and nice! usually lotion would just sit on top of your skin but aveeno seeps into your skin! a definite buy!

I really like most Aveeno products. This is a great, simple lotion for hydrating. I usually use it before bed because it works really well and doesn't have much scent. Since I prefer scented lotions during the day I don't typically use it then, unless my skin is really dry and needs extra 'medicine'.

I've always been a fan of Aveeno and I really like their products. When I first tried this lotion, it was no surprise that I wasn't disappointed. I really like the scent and the after-feel of this lotion. It's also very effective in keeping my hands hydrated. I like it!

I get soooo many compliments on how soft my skin is (seriously) and this is my secret weapon LOL Hands down this is a staple in my daily moisturizing regiment and I'm pretty darn sure nothing will beat this anytime soon.

i live this cream just wish it came on sale more

This product is great, I used it every time I get of of a shower. It moisturized my skin all day without feeling greasy. It helped with my itchy skin due to dry skin. Great product!