4.5/5
11 reviews
Aveeno® Positively Ageless Lifting and Firming Moisturizer SPF30 Reviews

Description

With wheat protein and natural shiitake complexA daily moisturizer that works with your unique skin. You'll see:Visibly lifted and firmer skinReduce appearance of fine lines and wrinklesImproved skin texture and elasticityProvides broad spectrum UVA/UVB sun protectionHelps protect skin against signs of premature agingAnd because it's Aveeno it's gentle enough for even sensitive skinA pioneer in the study of natural ingredients for efficacious skin care, Aveeno has captured the naturally active benefit of wheat protein, shown to firm skin and rejuvenating shitake mushrooms, long believed to enhance vitality and slow aging.

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    Recommended? You Betcha!
    May 14, 2009

    I started using Aveeno Positively Radiant Moisturizer with Soy about 2 years ago. I have age spots and discoloration spots from being a sun worshiper in the 70s. I had tried a lot of products over the years to try to get the spots to fade, as I thought they made me look older. I don't have many wrinkles so I was concentrating on the discoloration. I also liked that it was SPF 30. After using it, I have noticed significant and remarkable improvement in my skin. The discoloration has faded quite a bit. I even had a few people notice and remark on it. When I apply my makeup over it, you can barely notice any spots or discoloration. I love this product! It is worth every penny I pay for it!

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