Ok, so I am not one of the lucky ones that have a baby and get no stretchmarks. It was the complete opposite. Because I was so skinny,when I was pregnant I gained almost 40 pounds and my son was 8 lbs 8 ounces so he really stretched my stomach and I had the marks to prove it. So after he was born I looked in an Avon catalog and seen this product. I thought why not, let me try it. Sure enough it was working,after applying it on morning and night, my husband and I saw differences in a matter of 2-3 weeks. It really smooths the marks out and gives you a better feel and look. I definitely recommend this to anyone who has stretchmarks,. mine were really bad and it helped me. Keep in mind, it won't completely eliminate them,but it definitely smooths it out really well.