All of the Avon Mark eye-shadows have proven well for me (for several years now - and through a morph in product naming and application style also)! The liquid shadows with added glimmer is easy to apply, is efficient in amount of product required, and lasts fairly well throughout the day. I love the pinkish/mauvish colors especially! While this style of product may not be for everyone, highly recommend testing this as I was not a "liquid" shadow user either before this! I will not go back to regular wear of dry shadow ever again!