This firming cream is from a lower priced line of Avon products and works better than the Avon Anew Firming Cream which is about 6X more expensive. You can actually feel your skin tighten when you apply it. I love this stuff and I love the price. When it's on sale you can get it for $7 a jar! The only downside is that some foundations pill if you apply on top. But this is not a big issue. i just use a different foundation.
You must apply quickly with upward strokes and let dry before applying foundation, blush, etc.