Been buying this product for last 15 years at least.

I have been using Avon for years. This mascara ia absolutely a great value. This product does exactly what it says it does, keeps your mascara on your lashes not running down your face. I use the black for a rich full lash.

Waterproof, without being permanent 'cement'

Full disclosure: I am at present an Avon rep, BUT, I have used this mascara for years, long before I became a rep - getting it even cheaper was the main reason I became a rep when the lady I used to buy from retired. I find that this mascara does not melt & run when under pressure from gym sweat, light tears, pool splashing, humid days. If you are having a really hard cry or swimming laps, it flakes off a bit, but gradually so you won't look like a raccoon. It is very easy to remove with micellar water or cleansing cloths, or even just soap & water (although that's quite drying for the skin.) No need for tugging or picking off chunks of cement mascara before bed. I like the black colour as my lashes are light and I like them to look longer & fuller without looking like those idiots with the 1 inch 'mink' lash extensions - definitely an enhanced natural look. Perfect for camping, or the gym, or pool play - draws attention to your beautiful and expressive eyes without looking too made up.
If I were going to a evening party or something where I want a more dramatic look I'd use a different mascara (and false lashes) but the Avon Wash-off Waterproof mascara is perfect for day-to-day use. It lasts around 3 months before you notice it clumping a bit and drying out - but that's perfect as it's suggested that you get fresh mascara every 3 months or so for your eye health to prevent bacterial growth in the product. It's often on sale for half price or in a combo with their eyeliners.

My absolute favorite mascara

I love this super black waterproof mascara. Not only does it stand up to water I love how it thickens my lashes without clumping. As a bonus it's very reasonably priced! This is my go to

I would buy this product again

it's the only mascara that I like to use. I have sensitive eyes and this doesn't irritate them. It's easy to wash off yet stays on for the whole day!!

It is the only mascara that does what I need it to!

I just love the Avon Wash-off waterproof mascara! Not only is it super affordable but I find that in comparison to other more expensive brands it does a way better job at being less clumpy, more defining, lengthening, and the best part is it stays on through time in the water or if you should get teary-eyed like I often do! But yet when you do want to remove it it is non damaging to your lashes (I find other waterproof máscaras to end up taking half your lashes with them when the time comes to remove the product!) anyhow I truly hope they continue to make this great mascara and keep it affordable - I am NOT an Avon rep or affiliated with Avon in any way although sometimes I do consider it since they are one of my fav brands for cheap yet good cosmetics - end note: I like a natural relaxed look and I am 38 so I want something that makes me look youthful in a non flashy way

i love avon mascara i wasn't surprised when they came out with a water proof one,
this stuff is awesome to wear if you're going to the pool it really is waterproof
it can be found on sale sometimes amoung the other kinds, if you have watery eyes constantly or since summers coming id recommend ladies picking this up

I saw this in the catalogue on sale for about half price, so I thought this would be a good time to try it and I wasn't disappointed! It has a basic wand with the bristles. It doesn't cause my lashes to clump and it gives my lashes enough length and volume to still look natural. It does hold up well to the elements and it does wash off easily with soap and water. I normally hate waterproof mascara, but I would buy this again!

I've been using this mascara for many years. I love it because of the wand. Made of bristles to coat each eyelash for length. I don't like the new kind with the plastic wand, just doesn't work well. And it comes in Black/Brown, my favorite color.

This is my absolute favorite mascara! My eyes are sensitive and this does not irritate at all. Amazing price point especially when it goes on sale. Lasts all day long and into the night without flaking or smearing :)

I stock up on this product when it goes on sale. It is waterproof but removes easily with a regular cleanser. It doesn't clump and gives your lashes a very natural look.