My husband uses Axe Shower Gel & he says it is the best brand! He has tried several others but nothing compares to it as far as effectiveness in all respects. It lathers well & is gentle enough not to cause any skin irritation. Believe me, my husband tends to be fussy when it comes to showers products! This product delivers exactly what it boasts leaving one feeling clean & refreshed for the day! It leaves a lingering scent which is quite pleasant - not at all overpowering! On all counts, I would rate it a 10 out of 10!