Whats not to love? This is absolutely amazing! Made my colour stay, and kept the colour, nice and bright. Makes your hair feel and look so healthy. The scent isn't a very strong one. Would totally recommend me this product. I have been trying to go platinum FOREVER, and for whatever reason my natural dark blonde hair just kept pulling up brassy, no matter how much bleach my hairdresser piled on every 6 weeks. Finally, she gave me a bottle of this lavender shampoo and the conditioner, and what a difference!!! My hair is now the perfect shade of white blonde I've been trying to achieve. This shampoo goes on purple, and washes out purple, so it will get purple splashes all over your shower and if you don't rinse it off the shower walls right away it can stain. But as far as effectiveness goes, I am in LOOOOVE with this product!