Before this product, I was a fan of the Urban Decay potion. However, I find that this product works muuuuch better than the UD one. Not only is the UD Potion impossible to get out of the tube when you still have like 1/3 of the product in there, but the staying power on this BE product is much longer. I also believe the price is cheaper, however I am not sure how much product there is.

All you need to do is turn the bottom of the stick and the product comes onto a sponge and you apply it to your eyelid. I like to blend it with my fingertips after to make sure that the product melts into the skin. It has a very nice consistency and dries immediately. The reason I know this product is a must is because it holds on to my pigments and loose powders for up to 12 hours! UD Potion never really did that.

A must for anyone who wears eyeshadow!!!

Leaves skin soft and silky. Helps make to stay on for hours.

I tried Bare Escentuals bareVitamins Prime Time Eyelid Primer today and felt that the product worked very very well. I normally have a problem with my eye makeup staying in place all night long or the colors getting absorbed into my skin. This eyelid primer goes on sheer and lightweight yet provides heavy-duty staying power for the most vibrant long lasting color. The gentle formula is dermatologist tested and works well on sensitive eyes. This product is a must if you need your eye color to stay vibrant and last all night long without creasing or fading! Give this product a try!