As I wrote in my review for Beaute Cosmetics Luminous Volume Gloss in Girlie Show (which is a very similar shade): "My favorite lip gloss of all time, the Luminous Volume Gloss is moisturizing, very long-lasting and super plumping. It's sheer (has no sparkle, which makes it perfect for a natural daytime look) and doesn't dry lips out.". Girlie Show is a cooler pink and If is more on the neutral/beige side, so I reach for If when I'm going for a nude look.