I was super excited about this mascara because of the hype for the Beauty Counter brand as an amazing line of natural and safer products. Unfortunately the mascara is not very good. I found that it dried quickly while applying it. I liked that the wand was long and thin for precise application but it actually made it flimsy. It's way too flexible so it bends while I'm trying to apply it and comb it through my lashes, making it not easily spreadable and clumpy. I have to comb them out with a separate wand. While the right idea is there with the better ingredients, they need to improve the quality of their mascara. Perhaps a change in the wand would make all the difference. But at $36 a pop I expected a whole lot more. I wouldn't even pay a dollar for it as it is right now. I will not be repurchasing unless some changes are made.