Having sensitive skin I have to be very conscious of what I am using on it. This cleanser is gentle, 100% vegan and paraben free! It has a gel like consistency but don't let it fool you, it takes off makeup in a snap, other than waterproof mascara (I gave up trying years ago.) I also had a nasty bout of perioral dermatitis and this was non-irritating and perfect to use while I was in the process of clearing it up! You never get that tight, drying out feeling that some cleansers leave you with, and no weird scent.