This is the best lip treatment that I've ever tried. Not only did it soften and plump up my lips, it helped the lines around my mouth soften and disappear! I am in love with this product! "become" Beauty is the newest skin care line to hit the market. Its products are made by women for women. The products are Neiman Marcus quality products at reasonable prices and they promise what they preach! I love this line and hope to be using it for a long time!