This concealer was recommended to me by a beauty consultant at my local Shoppers Drug Mart because I tend to have dark circles under my eyes. I primarily used it underneath my eyes but I also tried it when an occasionally large/red pimple cropped up. I know that this product has a pretty big cult following but for the amount I paid for this, I was disappointed. Despite being easy to blend and providing some good coverage, I found that the concealer tends to wear off throughout the day and I have to keep reapplying it if I want the desired effect. The associate told me that it would be moisturizing but instead I found that the product was more greasy than anything. I also found that the product tended to crease under my eyes a lot and that it often looked cakey -- which I hated. Needless to say, I'm still on a search for a wonderful, reliable concealer to incorporate into my regular beauty routine.

I LOVE this concealer. It works amazing and lasts all day. Easy to apply and blends in perfectly! The only problem I have is that it is a little hard to clean.

I just bought this and absolutely love it. It is so hydrating while also covering any imperfections I may have that day.

While I love this concealer, I'm not convinced its my best fit. It moisturizers and so I felt that it left me feeling slightly greasy. I would have preferred a heavier coverage, I felt like it did not conceal as much as I would expect out of a concealer. I noticed that it did start to crease and cake around my eye. I'm not sure if I will be buying it again.

I used this throughout my whole summer and will repurchase it again the concealer is very mousturizing and doesn't look caked on, Even on my acne prone days this thing worked like a charm, definately will be one of the staples in my make up collection

best for medium coverage, the added moisturizer is nice

I have this and the Benefit Erase Paste and while they both do similar things, they offer very different results. I'm hesitant to give this a higher grade, only because it isn't ONLY an under eye concealer, this is a very valuable under-eye-moisturizer as well. I tend to use Fake Up on days where I don't want to have lots of makeup on my face, on days where I want a more natural or 'fresher' look. It's not for the days when you have huge bags under your eyes. Would be a better score if it was a little less expensive.

I think this product is very good, I really liked how it worked under my eyes =).

I wanted to try benefit's fake up concealer but was unable to find my shade (I was somewhere between medium and dark) so I didn't buy it. I did, however, try the tester on the back of my hand and was pleased with of how soft, creamy and light it was, while still offering a great coverage.

I believe it works well on imperfections, but since not everyone will find its shade, just a few chicks will have the chance to use it.

When I first tried this concealer, I was unconvinced. It's a very creamy, moisturizing formula and I was used to thicker, heavier ones. I didn't think it would give any coverage or have any staying power. I have to admit, after using up the entire stick, I was wrong. This is a great concealer for those with drier skin. It's very hydrating and because it is so creamy, it glides on smoothly. It's great for those with dry patches. That being said, for those with especially oily skin, I don't know if this would be my first choice, because it is a lot wetter (if that makes sense) it tends to slip a bit. You'll definitely need to set it with a powder. I find underneath my eye area, it tends to settle into lines as well. It did give great coverage though, without looking cakey which is key for me. The packaging is cute and practical. The only down side is the price. At $30, I am not sure if I will repurchase it. It's not that I don't think it is worth it but I do think that there are similar options for a bit less.