I bought this gloss a little while back while I was on my way out to a party and realized I had switched purses and forgotten my gloss at home all together. I went into Shopper's Drug Mart looking for my usual Smashbox gloss but they were all out. The lady there suggested that I try out Benefit Her Glossiness lip gloss and I have to say that I am VERY glad that I did. I love this gloss in terms of texture, glossiness and it has the right amount of pigment to the gloss. I hate it when you try on a gloss that looks great in the bottle but when you put it on it just disappears into sheerness. This gloss lasts long and looks fabulous on. Next Question Please is a sheer golden berry which adds just the right amount of color to my lips. I may switch to Benefit lip glosses all together after this. DEFINITELY check this product out! :o)