I was excited to make the $29.00 (Canadian) purchase. A bit pricey for the quality. Seems waxy when applying the pencil to sparse brows like mine. On the plus side, the color match for me is a perfect one - medium brown. It suits my olive skin and medium brown hair color. On the con side, I don't feel the pencil is worth the price. It's no better than a NYX pencil which you can pick up for $4.99 Canadian. The Benefit Cosmetics penicl comes with a spooly which is suppose to help make the brows look more natural after applying the color. With sparse brows, after using the spooly, I feel I need to reapply more color. If you have sparse brows, you may be better off using a powder or different product. Be sure to use a light hand when applying the color.