I agree that the label "lip plump" can be misleading. When I first tried it, I thought it was going to sting my lips and have a glossy finish like most lip plumpers. This product does plump the lips but not in the way you're used to. The texture is almost like a concealer for the lips. It helps smooth fine lines and builds the shape of your lips giving the illusion of fuller lips. It's an excellent lip primer and keeps your lip colour on all day without over drying lips. Follow the instructions - only 2 dabs per lip. If you put too much it can alter the colour of lip product. Make sure you let it dry completely before applying your lipstick. I found this was also great for women who have naturally pigmented lips and want to wear more nude or softer colours.

Lippulmp is the one product I cannot leave home without (and lip gloss). It doesnt give that tingly uncomfortable feeling, and not even a shine ( for those looking for a matte color) It goes on beige. I usually put it on..wait for it to dry, add lip liner to the outer part of my lips..then lip gloss..and voila! Beautifull sexy lips :) Love it love it love it!!