I LOVE this mascara, it keeps my lashes nice and curled and defined and it isn't clumpy!!!

I really like this mascara. It's the best one I've tried in a long time. My lashes are hard to curl and point straight down. With this mascara, my lashes perk up quite a bit and look fantastic.

For the price of this mascara, it does not live up to the hype. Granted, I have sparse, stick straight Asian lashes that tend to grow downwards, but it did not deliver as promised. The only thing it seems to do is help hold the lash curled curl longer, but it does not curl or lift on its own. It also does not add any volume. I much prefer Benefit's Better than Sex mascara value wise although my favorite for volume, length and hold is Eyeko's Black magic mascara.

I had a couple mascaras that were my "go-to" mascaras and this one is now one of them. It has incredible length and can have quite a bit of volume but it is buildable. It lasts all day without having mascara dust left under your eye like some mascara do to me. I loved and used for a long time Benefits They're Real mascara and I love this one the same if not more.

This mascara really does curl and lengthen my lashes. It's unbelievable. I am so glad I got to try it

Received this mascara as a sample and its my everyday mascara since, Amazing mascara! Full blown lash! Its a bit pricey but worth the price

This mascara was great! I liked how thin the formula was, it didn't clump at all. I was worried that the "Velcro" inspired brush would tug at my lashes, but it just have great length and curl.

It keeps my lashes curled, lengthened and bold yet subtle and natural. Very pretty. Glides on easily without any clumping. Doesn't smudge easily but removes easily with makeup remover. Love!!

I didn't think my eyelashes had this much curl in them to give. Benefit had a massive innovation with this new launch, and after giving myself a while to really play with it and try it out in every sense, I am in love.

The formula is lightweight, non-sticky, instantly drying and HELLA curling. The brush itself has one side with shorter plastic bristles and the other end with longer ones, and I found this very helpful when trying to get those tricky lashes on the outside corners or the pesky bottom lashes.
It even curled my bottom lashes, by the way.

There are very tiny hooks in the brush, which really work to capture the lashes and extend the product through the entirety of it. 360 degree coverage, you got it.

DID IT FAIL DURING THE DAY?
My days usually consist of running around for anywhere between 10-12 hours, not having the change to fix my eye makeup. Did it hold? Absolutely.

WHAT ABOUT THEY'RE REAL?
"They're Real" is another award winning mascara produced by Benefit, however I had found that the formula for that one was a bit heavy for my lashes, which take a beating when i use fake lashes weekly if not daily. This formula has a much lighter weight and is more consistent in application than I personally found They're Real to be. HOWEVER, I found if I applied Roller Lash and then They're Real, the result was a curl that held all day with enhanced volume and length. C'est magnifique.

Did I mention it's not a complete struggle to get it off your face at night? Yeah it's not. Just waterproof makeup remover and you're all set.

I really like the brush on this, but alas, the formula of the mascara itself is nothing great. It goes on really wet, and by the end of the day, I always find smudges under my eyes. I would be more willing to purchase this again if Benefit made a waterproof formula for this. In terms of the curling aspect, it does slightly "curl" my straight lashes, but nothing noticeable enough and doesn't do as good a job as an eyelash curler does.