I wanted to do a review on this product here because everywhere I look all I see is negativity. I have been dying my hair purple for over a year now. I love having fun colors and playing with my hair...

Now this product does not claim to do wonders, it does not claim to be permanent. This will stain your hair and yes it will wash out, but not completely. I find it fades nicely if you have properly bleached your hair to remove all color from it.

I usually mix a concoction of Not So Shy Violet, purple passion, and Tripped Up Turquoise to get my desired shade. I always cut it with loads of conditioner as well. I usually wash my hair (shampoo only with clarifying shampoo) then let air dry/blow dry. I will mix my color/conditioner and apply it to my dry hair. I usually do this process in the evening because I like to sleep with the color on my hair. This way you get a deep conditioning treatment as well. I rinse in cold water in the morning till the water runs clear and style as usual.

I find usually touch up once a month as I stated above I find this color fades nicely. I start off with a vibrant shade of purple that turns to a lovely pastel. I also tend to only wash my hair twice a week.

I just had to get my view about this product out...