From they're web site:
(NEW Bioré® PURIFY Steam Activated Cleanser with steam active beads harnesses the steam in your shower to give you your best clean! The unique Steam Active beads are activated as the cleanser is lathered, providing a mint infused sensorial experience you will want to experience everyday! )

I received this as a sample and didn't care for it at all. As it says above it is suppose to be activated by the steam in the shower. Well I didn't feel anything happening when I used it. Yes it cleaned my face, but it left it feeling tight. It did lather up like it said it would, but it seem like there was way to much for just your face. I only use a bit of the sample at a time and it was still way to much, so I can imagine if you used the hole sample you'd be covered from head to toe with the stuff. The little beads that are in it that are suppose to harnesses the steam in the shower didn't do anything but melt away the beads and it had very little mint smell to it from what I could tell. I always thought that you weren't suppose to have really hot steamy showers, or you could dry out your skin, so to me the steam activated part kind of defeats the propose of good skin care. I give the New Biore Purify Steam Activated Cleanser with Steam active beads a big thumbs down.