It definitely does what it says, tubes the lashes. I usually use this for special occasions because it is expensive. I love the way it makes my eyes POP. I wish they had more colours to choose from though. Does not irritate my contact lenses or my sensitive eyes. Love it.

This is the only mascara I will ever wear. I have year round allergies so my eyes water a lot, and regular and waterproof mascaras would both smudge and flake under my eyes. With Blinc mascara this is never a problem as it lasts an entire day. Here's an example of how well it holds up. My husband and I attended a fall wedding in 2011 and it was a very rainy day with trips to and from the car, outdoor pictures, and lots of dancing on a packed, hot dance floor. My lashes looked amazing and required no touch ups whatsoever throughout the day. There were tears of joy from happiness and laughter, rainy weather, a dance workout, and throughout all of this my mascara held up from applying it at 11 a.m. until I took it off at 2 a.m. Over 12 hours and no smudging or flaking whatsoever.

This mascara is different from others as it 'tubes' your lashes instead of coating them. I use my eyelash curler and then I apply my mascara. I find that one coat works best for me as I get definition and length from it without any clumps. Removal is simple as I run warm water and gently apply pressure to the lashes and the tubes come off.

If you have sensitive eyes and have had problems in the past with mascara smudging or flaking on you, Blinc mascara is the answer to your dreams.

I adore this mascara. It is a "tube" mascara; it creates tubes around your lashes rather than painting on mascara. The tubes allow you to build almost limitless length. However, one coat creates doll like lashes. This product also gives more volume than other tube mascaras I have used. The application lasts all day, through two workouts, and a shower (if you keep the warm water off your lashes) without flaking, smearing, or otherwise disappearing.
With one coat, Blinc Kiss Me creates nicely amplified, shiny lashes that are eye catching for day time. With multiple coats it created super glam eyes that are photo ready. This mascara helps hold curl, if you use an eye lash curler.
Removal is simple, when you wash your face be sure to saturate your lashes with warm water, then slide your fingers across, and the tube slide off your lashes. If you like a more natural look, this may not be the product for you. It, you want a mascara that draws attention to your eyes and isn't clumpy, thick, or heavy, this should be your new go to mascara.

I liked this mascara - it didn't flake or smudge, but I did notice that sometimes the little tubes would fall off onto my check over the course of a day. It emphasized my lashes but wasn't hugely lengthening/voluminizing. It was somewhat pricey and, at the end of the day, I think I still prefer my Clinique mascara to this.

Flaked off while wearing, got in to my eyes, had to remove contact lenses. Brush is wrong shape and does not carry product well, holds much too much for my lashes (never had this problem before). This is the worst and most expensive mascara I have ever purchased. Mind you, the retailer I purchased from charged substantially more than the price listed on various websites. At $22 it is still by far the most expensive mascara I have used.

This mascara was very good for the eyelashes, but didn't work to well for the eyebrows. For one the applicator is too big and thick, it would work a whole lot better if it shorter and thinner for better application. Other than that I love the fact that they make a wondrful clear mascara instead of the traditional black because unlike the black it dries clear and doesn't clunk up. I love this product!!!!

I have to say that I likely won't go back to regular mascara again. Aside from the fact that you get amazingly full lashes when using this product, what I like most is how easily it washes off (ok, so maybe it's not so great for swimming, but I *think* they make a waterproof version). It comes off in tubes, which means you don't get huge smears all over your face, plus it lasts the whole day. Although a bit pricey, I love this mascara...highly recommend it.

This mascara never clumps! I've always had problem with clumps and used a fine tip comb to comb them out, but kiss me is great. They are so easy to get off afterwards that it's never a hassle to put them on. But it's amazing since they never come off while you're wearing them! I find after a long day, the oil starts to make them flake a little, but other than that, it's amazing!

I love this product, I often find that mascara runs even waterproof mascara, this doesn't, you can swim in it, shower, it always looks good, and it is also easy to take off. I would totally recommend it to anyone.

This is my first review here.

I can definitely see that this would not be the mascara for everyone. That's why I think it is wonderful that you can buy a little sample size to try it out because this is not a cheap mascara.

My lashes are very long and thick but very pale. My problems with mascara in the past is having the mascara bleed off my lower lashes (I like to put mascara on the lower lashes as well as the upper) . I would even sometimes get that above my upper lashes if I really curled them. Cover Girl seemed to do the trick but I really don't need or want too much thickening.

I ordered a sample from cimel.ca and the first couple of times I used it, I wasn't crazy about it. The trick is getting a thin, even amount on the brush. With this stuff, more is definitely not better.

I like to feel my lashes, but other mascaras tended to give me a teary eye, almost like fumes. This looks great, feels great and doesn't bleed onto my oily skin or tear up my eyes.

They do seem to have a thickening mascara out which might be more helpful to those who want that.

Hope this helps.