Best Purple Shampoo - hands down

Can we talk about how great this stuff is compared to Shimmer Lights? I've tried the Shimmer Lights, and it is a best seller.. but the smell alone is enough to drive you away.

ANYWAY. This shampoo smells SO GOOD, and has tons of moisturizing ingredients that condition the hair. I recommend not using this for long in the shower if you aren't looking for a "full tone" if that makes sense. If my hair is leaning more towards an orange undertone, rather than yellow, I will always leave it on longer. I love it for my blonde/white hair and use it once a week to tone any yellows. In the shower on wet hair - leave it on while I continue the rest of my shower - then rinse.

The price isn't bad considering the price of other shampoos. 10/10 recommend and if you try their other products - lilac toner to remove yellow and platinum toner to remove oranges.

Amazing frosty hair!

If I could rate this 10/5 stars I would. I freeking LOVE this stuff. The smell is so sweet and almost like blueberries. Yum! It goes on almost blue To the point I was scared my hair was going to turn colour But it left it looking amazing. Leaving it on for 5 minutes gives you beautiful results and obviously the more silver you want your hair the longer you should keep it on. This stuff works like a miracle. The amazing frosty blonde looking result will leave you feeling speechless and receiving TONS of compliments! Highly highly recommend!

Very good!

I am pretty happy with the purple shampoo!
It is very effective and it comes at a cheaper cost. It also lathers incredibly well!
I will most definitely be buying more once I run out!

LOVE LOVE LOVE

I have dark brown Asian hair and went from dark brown to silver white hair. Blonde Brilliance made maintenance so easy and simple. A small amount of this product goes a long way!

I initially did a lot of research (like with all the products I buy) on this product and I also researched other similar products but Blonde Brilliance came up on top.

I usually use it once a week (Sunday night). I would leave it on for about 10 minutes then wash off and use conditioner. I love the very light purple tinge leaves. As the week goes by the purple begins to fade away the more you wash and by Friday my hair is back to silver white and ready to conquere the weekend!

For those who absolutely hate the light purple tinge, do not leave it in as long as I did and simple wash out with medium to hotter water and the longer you wash out, the more the tinge washes out.

Blonde Brilliance has kept my hair from turning brassy... I am in love with this product!

Great toner!!

I have used this product religiously for the last 3ish years. I bleach my hair and I use this one time a week to tone the brassiness! Absolutely love it !

Definitely would not buy again

I purchased this to tone down my brassiness my light blonde hair. I asked the sales lady from Sally Beauty which I love the store. I asked if my hair would turn a funky green or grey? She said maybe but probably not, so I bought it. I got home rinsed and applied to my roots then pulled down to my ends and left for 2 minutes and I took the towel off and all I saw was dark grey, I called the store and she said to wash it a few times and it’ll be fine. I still have grey ends my hair is mid back length. I would never buy this purple shampoo again.

Best purple shampoo out there

This stuff is fantastic. It smells great, it doesn’t leave your hair dry because it has amazing oils in it which help hydrate the hair.. AND it comes in two tones! One for cool blonde and one for ash blonde. I use the ash blonde on my natural blonde hair and it works wonders. It makes my hair brighter and gives it a nice silver blonde. I work in a beauty supply store and recommend this to all my customers!

“The Ultimate Blond Experience”.....Blond Brilliance

First time using purple shampoo and conditioners.

I was very happy for the suggestion of using gloves to save my lovely and fresh French manicure!

I love the results from this and highly recommend this!