This stuff says that it will visibly lifts and improves the appearance of deep lines in 4 weeks. I've used it, and it works. I started noticing results in a week, so I had to continue using it. I applied this around my eyes twice a day, morning and at night. I used it on my crow's feet too. This stuff is also hypo-allergenic. If you're looking to try something different, give this one a try. I definitely recommend it.