I chose this because I am always on the go without much time for spa treatments for myself. This is something I can do at home, it's relatively quick and not very messy. I love the way it feels, it's very thick and smells good. I don't have very sensitive skin so I don't notice the tingling or "burning" sensation that some people have noted and when I rinse it away, l do love the soft fresh feeling it leaves behind. On the Borghese website, this face mask is $70.00, so I consider this a bargain!