I want to love this unique product.

This mascara features a twistable brush that allows you to customize it either for thickening or lengthening. What a unique idea, I honestly can't believe no one has ever thought of this before!

I generally gravitate towards thickening mascaras. For reference my two loves are (drugstore) CoverGirl LashBlash and (luxury) Benefit's They're Real Mascara.

I like this mascara but I don't love it. After playing with it for a few days, trying a few different looks, I found the process that works best for my needs. Instead of just using the thickening or lengthening brush on their own, I found that starting out with the thickening brush to coat my lashes, followed by the lengthening brush to separate them worked the best.

I did find that it flaked ever so slightly as the day went on, but not horribly. I tend to like mascaras after they have been exposed to air for a couple of weeks and have thickened a bit (just me?) so by that standard I have to wait and see if my love for this product grows. As of right now I find that it is a little sticky and wet, and my lashes clumped together a bit more than I like and am used to with my other two FAVE mascaras.

I will certainly continue to use this mascara and would consider repurchasing. I would recommend it to a friend to try, simply for the unique experience of using the twist up brush.

Very innovative product

I have mixed feelings about this mascara.

For a drugstore brand, I find the price to be high, as it falls more in line with the higher end brand prices. If I'm mistaken and it's not a drugstore brand, then I find the packaging to be disappointing if it's considered a higher end brand.

I have short, straight, stubborn lashes, and I've yet to fall in love with any mascara, drugstore or high end. While this one does definitely lengthen and volumize my lashes, it got a little messy with a couple of layers, despite the short plastic bristles, which I personally have found help to minimize clumping. However, I do overall like the finished effect if I'm careful with my application.

Another issue I have with almost all mascaras is smudging and this one was unfortunately the same. That's not to say though that this wouldn't last longer, without smudging, on those who never have issues with this. I think it just might be my skin type or something.

Unique Mascara Wand!

One of the most unique mascara wands I have ever seen! By rotating the base, you change the shape to provide volume or length. I like my lashes to stand out, so I do one coat with each wand position. I had a minor clumping issue at first on one eye. I started over by reapplying to that eye and had better results. I like that it doesn't flake off and I was even getting comments on how much my lashes stood out while wearing this mascara.

Multi!!

Holy Mascara! This is the first time that I saw a mascara do multiple functions which an adjusting wand! You can leave it straight which gives you length, or twist it and gives you volume. I currently have lash extensions which was not advisable to use, but when it was on my lower lashes, it doesn't flake as much as some other lash products out there. Looking forward to trying this out in different climates!

New favourite Mascara

Now I'm usually a false lashes type of person, however the concept behind this mascara was different! I like the control over the wand and found that it didn't smudge on me. The price point indicated was about $23, which coming from a non mascara advocator, that was just a bit pricier than my current favourite mascara (L'oreal paradise).

Good mascara

I originally thought this was a gimmick mascara. But I was actually quite pleasantly surprised by this. The twist top changes the twirl/shape of the brush to either lengthen or volume your lashes.
I'm not usually a fan only mascara and only wear it during special occasions. It did a good job in lengthening my minuscule eye lashes. I kept the mascara looking natural and overall really liked the look. I would be hesitant to repurchase cause it is a but on th expensive side. If on sale, it would be worth picking up.

Fun twist

When I first saw this at an event I thought this was the coolest thing ever and had to have it! Luckily I received this from the cinq a sept event! I love the fun brush, give you the options of going for length and /or volume! Good concept for travelling, one less item to bring with me! It work pretty nicely but as usually there’s minor smudging after some wear. My face get oily especially during the summer! There’s minor flaking but it not very noticeable.

Long lashes with extra volume

I do not need lash extensions anymore because I found the perfect solution to my small lashes. This is my new favourite mascara by Bourjois. This makes my lashes look extra long and lots of volume. The twist is the best part and gives the extra finishing touch to get the beautiful lashes. The best part is..it does last 24 hours for sure!! Great to wear every day or to hit the party!!

A fun mascara

I received the Bourjois twist up the volume mascara for free from the event organized by Chickadvisor. The mascara is unique as its wand can be twisted for exta volume or make it straight for extra length.like 2 in 1 mascara.
The formula is nice doesn't cluster and can be worn for long.
Love it and definately recomend it.

All Day Wear

I received Bourjois Twist Up The Volume Mascara 24HR through the ChickAdvisor Cinq a Sept Event. When this was introduced to me I was impressed with the twist-able wand. One way for volume and the other for length. It really works and makes a difference. Easy to apply and waterproof for all day wear. I really liked this mascara, glad I got to try and give my review. I would recommend to try this and the cost is in line with many other brands of mascara.