I was Delighted

I tried the Cookies and Cream flavour and I was delighted with the flavour of it. Surprised it only has 360 calorie and 16 grams of protein in one 500ml container.

Its definitely not as sweet as regular ice cream but its still sweet enough and I actually prefer a less sweet ice cream. There was quite a lot of pieces of cookie in the ice cream as well.

I received this product for free for my review.

Good - If it's what you're looking for

I received this product free in exchange for a product review from Chick Advisor.

I had heard about this product on TV and online and was excited to try something that would compare to some of the "healthier" ice creams out there such as Halo Top or even those sold at supplement stores with protein added. Overall, I liked it, but I would probably stick with regular ice cream based on taste, price, and nutrition.

Taste - I was selected to try the cookies and cream flavour. Overall, I liked the taste, it was mild and not overly sugary-sweet. The cookies were plentiful and had a soft texture similar to that of the regular variety of bryer's cookies and cream. I found that it was obviously more of an ice-milk rather than an ice-cream based on how the texture melted in your mouth faster and felt more like a sorbet than a cream, but that did not bother me too much. I did think it melted faster in general than a typical ice cream.

Nutrition - the product is kind of advertised as a "lighter" ice cream with protein. Yes, half a cup is probably 30 calories less than a regular ice cream, but to me that is negligible when it is clearly an ice milk rather than an ice cream. However, if you were going to be extremely conscious of your overall diet, this would be pretty decent. The container advertises ten grams of protein per pint, which roughly makes four grams per serving, which again, isn't as much as some of the protein ice creams around, but still good for a mainstream product. I would note though, that the original cookies and cream by Bryers only has two grams of protein per serving and 140 calories. So, this is better than the original and is great for the health conscious, especially since it uses skim milk as the base.

Price - I had the coupon for a couple of days before redeeming and thus had a chance to "shop around" for it - even though it was free. The first time, I was at Loblaw and had to go elsewhere after - not wishing to have it melt, I skipped redeeming it there. I went to a wal-mart with full grocery section the next day and was surprised that it was not stocked there at all. I cannot say this is a fact for other Wal-Mart locations. I ended up going back to Loblaw, where I knew I could get it. They had it on regular price for 6.99, which I thought was very expensive for the amount of ice cream - compared to regular size packs. I understand this is more for the supposed "health" benefits, but considering it is actually not even using cream, it uses skim milk or skim milk powder, I would not want to pay that price for this ice cream when I could purchase a regular Bryers or other brand for 3-5 dollars for a litre. Personally, I would not pay any more than 3.99 for this product, regular price. I would be interested to see what other grocers sell it for, but I think it is overpriced for the overall taste and nutrition. Since it does not have a specific "diet" element such as dairy free/vegan/etc, I do not think it can demand such a high price for the quantity.

In summary, i would purchase this product on sale, since it is "healthier" than other ice creams and easily satisfies the craving for something sweet when on a diet, but for the price and the fact that it is only somewhat better for you than regular ice cream, I would skip it in most situations.