Brocato always has excellent products and this one is no different. Not my favorite among the shampoos but definately up there. I felt silly reading the directions that told me to "pause" in order to allow the shampoo to be effective but I genuinely believe this works! I've reccomended this products to some tough critics (my Mom) and have heard nothing but rave reviews. I have thin hair and have had a hard time finding a volumizing shampoo that I really like, until I came across this one that is. I reccomend pairing this product with the Brocato Cloud 9 conditioner but the Brocato Swell Volume conditioner is good too.