As far as application, it comes out really thick and creamy. It's very white-ish too and at first I was concerned that it would come out too light in my pale yellowish skin. I tried roght away and after blending it turns out alright and give or take half an hour it starts oxidizing and comes off looking natural. If I were to judge it at first I'd say I'm not really into it, but after seeing how it blends well on my skin when it oxidizes I'd give it a whopping awesome! My skin looks bright, with glow, and most of all not cakey!