Okay, I know this product is natural and smells good but it just does not work effectively enough. My son has sensitive skin and I have literally tried every bum cream on the market and this one was not good. First of all it was difficult to get out of the tube and hardened quickly, it also did little to protect his bum. If you just want a great smell and natural product its fine but if you NEED a strong product try something else - Desitin is where we ended up and it has always worked well...its the best.