Weird consistency; takes a lot to clean a dog

Bought this for my new puppy, thinking it should be gentle and mild enough (just in case). Be warned there isn't much of a scent, so you'll just be able to lift dirty / other stuck on stuff. However, the consistency of the product is quite liquid, so i found a lot of product was needed to clean my dog. Maybe I'm of the assumption that my dog should be lathered up before it gets cleaned....but this definitely did not lather for me. Likely will check out other brands that also use natural ingredients, but was also hoping for something that would make my dog smell nice.