I went to the beauty supply store and told them I needed a moisturizing shampoo. They told me this is the only one they have ... I was already skeptical cause of the poor ingredients and it was cheap but I heard cantu was a good brand. Not moisturizing what so ever, it stripped the living s*** out of my hair. I could not even run a comb through my hair after conditioning it. It took me an hour to comb the knots out my hair. Never purchase it, I use it to clean my combs and brushes now since it seems to be so cleansing lol