The best for colour and coverage

Having gone from blonde to dark red, I struggled to find a dye that could live up to expectations. One that didn't fade after a couple of washes and one that was vibrant and glossy. We'll this one certainly lives up to its name! I have quite thick hair and have always needed to use 2 boxes to get an even colour. I only have to use one box with this. Applies on wet hair, so it's so much easier to get an even colour. Has no ammonia so it smells really good and doesn't damage the hair. It's semi permanent so it doesn't fade as quickly. You only need to leave it on for 25 mins so it's pretty convenient. The colour is AMAZING! No orange tones. Just a gorgeous dark cherry red. I get so many compliments on my hair! The shine is amazing, too! This is definitely my go-to brand for dark box dyes! Can't fault it!