Love it for all the reasons previously listed, but want to add that it also works better then any shave lotion out there. Yup, it's a double duty product - cleanser and shave lotion. I will never shave my legs with anything else from hereonout

This only pertains to the blue-label gentle skin cleanser; I haven't tried the green-label stuff. Forget expensive cleansers. Cetaphil is cheap, and the best thing for your skin. A friend with acne-prone skin was told by her dermatologist to use this. And my brother, who has psoriasis, was told by his dermatologist to use this, both on his face and in the shower instead of soap. I live in Calgary (very drying), and this cleanser is gentle and good for my sensitive skin.